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Offerpal Media, which recently came under fire for allegedly running scam offers online, announced Thursday it had come out with a new set of advertising policies that forbid misleading or deceptive offers and provide guidelines for the type of offers they distribute.
The company said it has also adopted a multi-step review process before each offer goes live and put in place an automated system to continually verify ongoing offers.
Offerpal is among an emerging group of companies that run ads in appl
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Offerpal Media issued a set of advertising policies Thursday in the wake of the recent controversy over offer ads that appear on social networks.
The new advertising policies forbid offers that are misleading, deceptive or otherwise objectionable, while defining clear guidelines and principles for the language and creative of all offers distributed through the Offerpal platform.
Fremont-based Offerpal came under heavy fire earlier this month when TechCrunch founder Michael Arrington questioned Offerpa
is plagued by unscrupulous marketers, but the rapid growth and popularity of virtual currency offers has spotlighted the problem in social media. -George Garrick
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In the latest twist in the offer ad story, Kershaw, Cutter & Ratinoff said it is investigating complaints about unauthorized charges imposed on users who participate in social games like "Farmville" and "Mafia Wars."
Redwood City-based RockYou Inc ., Fremont-based Offerpal Media , Burlingame-based Super Rewards , Boston-based Tatto Media , Double Ding , Gambit , San Francisco-based SendMe Mobile and Video Professor.
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